Need more customers and selling opportunities at your dealership?
You should start using video and add it to your marketing mix.
Video is one of the most powerful marketing tools for automotive.
The average automotive consumer watches 19 hours of online video each week. That’s a lot of video consumption and it provides you with a lot of selling opportunities.
Why is video marketing important?
(1): Increased engagement
Videos are an effective way to connect with consumers. Video is much more engaging than alternatives like still photos, making it easier to engage people with your content. Videos can also hold people’s attention, encouraging them to stay on your site.
(2): Improved SEO rankings
By encouraging people to remain on your website longer, videos can also help improve your search engine optimization (SEO) rank. This makes it more likely that search engines will show people your content when they search.
(3): Higher conversion rates
By encouraging consumers to engage and interact, video can help convert viewers into customers. Increased conversion rates mean more customers and more money coming into your dealership.
(4): Better brand recognition
Video content is a great way to help you create a strong brand for your dealership. The power of video to engage with people and incite emotional reactions makes it especially useful for branding. Crafting a strong brand can help you stand out and boost sales.
(5): Improved user experience
Video is an easy way for consumers to receive information. They don’t have to read lots of text — they can just sit back, watch, and listen. This makes for a better customer experience.
(6): You get to tell your story
This could be the biggest benefit of all – video allows you to tell your story. People still buy from people, and video can make a personal connection between you and your dealership with potential customers.
Got 5 minutes to learn how to promote your dealership on YouTube?
Check out this video (we kinda have to practice what we preach).
Not sure what type of content to produce?
Here are the topics automotive consumers want to watch:
– Walk-arounds & explainers
– Why buy from you?
– What’s needed to get financed?
Ready to get started?
Here are the best practices for video:
- Know your target audience.
- Craft a narrative that captures attention with consumers.
- Use concise messaging (deliver your key points quickly).
- Have a clear CTA (call-to-action).
- Use captions and subtitles.
- People love stories – so tell yours.
- Keep your videos short and to the point.
- Optimize for SEO.
- Promote your videos on all platforms.
Most of all – your videos should be fun, engaging and entertaining.
