Traditional Media Is Not Dead
For advertising to do its job, it needs to be focused – focused media, focused message. TV, newspaper, internet, radio, outdoor, bus cards, billboards, direct mail . . . they’re all effective if used consistently. Many times the media decision is based on the message. What medium can best tell your story? Which can you […]
Answering Reviews
Why & How To Answer Those Negative Reviews Everyone knows that we need reviews – preferably good ones. Review sites like Google, FaceBook and Yelp give consumers a way to share their experiences. Both good and bad. The question that most marketers still seem to have is how to respond to a bad […]
Direct Mail Best Practices
Is direct mail still useful for car and tire dealers? No one will argue that marketing channels are primarily digital. But I believe direct mail can make a significant impact on your customers, and best of all, a positive impact on your bottom line. So let’s start with the advantages of Direct mail. […]
Cable TV Best Practices
As a car or tire dealer, it’s important to have a well planned, highly targeted advertising campaign that will increase your brand awareness and reach new customers. One of the most effective ways to accomplish this is with cable TV ads. While the cord has been getting cut, Cable TV still offers a wide audience […]
Best Practices for Billboards
Some people think billboards are outdated in our digital world. But there’s a reason they’re still being used. Billboards are great when you have a simple message for your customers. But just like any advertising medium you’re thinking about using, there are a few factors you’ll need to pay attention to that will […]
Broadcast TV Best Practices
Best Practices for Broadcast TV Ads for Car & Tire Dealers Are ads on broadcast TV still worth it? No one will argue that distribution channels for television are evolving. Historically, consumers had 2 choices for TV – over the air or with a cable provider. But with so many consumers “cutting the cord” […]
Part 2 Of Best Practices for Streaming TV
This is part 2 of the Streaming TV series for automotive advertisers. If you’re serious about using streaming TV, don’t miss this video. Need some help with your ads or ready to discuss a few ideas that might be a fit for you and your dealership? Check out this 2 minute video that explains our […]
Best Practices for Streaming TV Part 1
Before you call your local TV or cable rep and just sign up, I’d like to give you a few tips that will help improve your success with a streaming TV campaign. 1): Know your customer and make sure it matches the streaming TV audience that you’ll be targeting. Understanding your target audience in critically […]
Streaming TV for Beginners
Video on demand. OTT. TV everywhere. Whatever you call it, there’s no denying that consumers can’t get enough video. And with the average American consuming hours upon hours of video, I believe streaming TV offers you a great opportunity to reach in-market consumers effectively & cost efficiently. One of the main […]
Six Automotive Marketing Ideas To Start Your New Year
Let’s start by understating the obvious – 2024 was a challenging year for most automotive marketers. Inflation, affordability issues, political uncertainty. All led to consumers doing what they do best…hold tight to the wallet. This led to many automotive marketers either cutting back or pausing their campaigns. Thankfully – 2024 is behind us and most […]