best practices for radio ads
Radio advertising still works for automotive marketers. Here are a few of the best practices for local radio advertising: And while there’s no one-size-fits -all plan for radio, the following should help you craft a sales-driving radio campaign. So, let’s start with the positives: Almost everyone in the United States has access to local, or […]
Traditional Media Is Not Dead
For advertising to do its job, it needs to be focused – focused media, focused message. TV, newspaper, internet, radio, outdoor, bus cards, billboards, direct mail . . . they’re all effective if used consistently. Many times the media decision is based on the message. What medium can best tell your story? Which can you […]
Cable TV Best Practices
As a car or tire dealer, it’s important to have a well planned, highly targeted advertising campaign that will increase your brand awareness and reach new customers. One of the most effective ways to accomplish this is with cable TV ads. While the cord has been getting cut, Cable TV still offers a wide audience […]
Best Practices for Billboards
Some people think billboards are outdated in our digital world. But there’s a reason they’re still being used. Billboards are great when you have a simple message for your customers. But just like any advertising medium you’re thinking about using, there are a few factors you’ll need to pay attention to that will […]
Broadcast TV Best Practices
Best Practices for Broadcast TV Ads for Car & Tire Dealers Are ads on broadcast TV still worth it? No one will argue that distribution channels for television are evolving. Historically, consumers had 2 choices for TV – over the air or with a cable provider. But with so many consumers “cutting the cord” […]
Streaming TV for Beginners
Video on demand. OTT. TV everywhere. Whatever you call it, there’s no denying that consumers can’t get enough video. And with the average American consuming hours upon hours of video, I believe streaming TV offers you a great opportunity to reach in-market consumers effectively & cost efficiently. One of the main […]
5 Easy Automotive Ad Strategies
It’s no secret that automotive marketers waste a lot of time and money testing out all of the so-called newest and greatest advertising opportunities. In this video (and article), I’d like to share five marketing strategies that your dealership could be implementing right now. 1): Start saying thank you. As simple as this sounds, I […]
The Best Automotive Marketing Strategies
Automotive advertisers have an endless supply of marketing options. Here are what I believe are the top strategies every car or tire dealer should be using. Need some help with your ads or ready to discuss a few ideas that might be a fit for you and your dealership? Check out this 2 minute video […]
Social Media Basics
Make sure you own your social media pages and digital ad platforms. Got a quick marketing tip for you today. This won’t apply to everyone. But if you are guilty of this – I hope to set you straight. What we’re talking about today is the danger of NOT owning your digital […]
Get Back to the Basics of Marketing
More qualified traffic to your store or website. Higher volume of better quality leads. And of course, higher sales with a lower cost of acquisition. Pretty much sums up what every marketer on the planet wants. In the constant race for customers, most automotive marketers seem quick to jump on the newest band wagon hoping […]