Not sure when it’s time to change your ad campaign?  This video gives 5 signs that will let you know.

Prefer to read?   Just look below the video.

Signs that scream it’s time to change your ad campaign

Advertisers put a lot of time, effort & money into their marketing campaigns.  And with so much at stake, including a lot of egos,  it’s often hard to know when it’s time to change direction and launch a new ad campaign..    

If this is you – this article will share the top 5 Signs That Scream It’s Time to Change Your Advertising Plan

The first, and most obvious sign that screams it’s time to change your ad campaign:  When your sales momentum slows down.  This is not a call to micro-manage your sales on a daily or weekly basis.  But if your sales decline for 12 – 16 consecutive weeks, I believe it’s pretty obvious that you need to consider implementing a new plan immediately.

Sign number 2 it’s time to make a change?  When no measurable gain has been identified in a 90 – 120 day window.   This usually takes place after you’ve launched a new campaign, promotion or are using a new media platform.   If you’ve launched a new campaign and have not seen an improvement with your store traffic, website inquiries or lead generation for a full quarter, you need to give serious thought to changing direction.  Nothing happens overnight.  And silver bullets do not exist.   But clear results shouldnt take months to see.   Remember the definition of stupidity:  continuing to do the same things while expecting a different result.  

Sign # 3 it’s time for you to go back to the drawing board?  When your market share dips or doesn’t keep pace.    Everyone focuses on sales volume – which is needed.  But you should also be looking at market share.  This is especially important if things ever slow down. When times are good, lots of sales volume can cover a multitude of sins.  But when markets start to shrink, market share should be your first thought.  Ask yourself  –  Are you doing better than, the same as or worse than other advertisers in your market?   If you’re not performing as well as those you compete with, it might be time to re-think your strategy.

Next on the list:  When you, your staff or the guy who designed your ad campaign starts saying things like “give it more time  –  consumers just haven’t figured it out yet.”     I know that we all want to be funny or clever with our ads.  But it’s not the consumers’ job to figure out your campaign or the benefits from buying from you.    It’s your job to communicate why they should give you their attention, consideration and most of all – their money. Consumers are not patient.  With so many choices of where they buy from, they won’t give you a second chance to decipher your offer.    You have to be clear, concise & compelling with every message you push out.

And finally:  When you start saying: “All consumers want is the lowest price and nothing else”.     No one wants to over-pay, but few are purely price driven.  Countless studies & surveys tell us that if presented with a better experience and level of service, customers would be willing to pay more.   

In the end;  You can create a successful campaign if you consistently deliver a message that is compelling, meaningful and relevant.  Just make sure you deliver on your promises.

So there you have it.   A handful of indicators letting you know its time to make a change.