Here are the top 10 strategies used by super star marketers everyday.
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10 Secrets of Superstar Marketers
Ask any advertiser what they want most out of their campaign and the answer is always the same….”more leads, traffic and sales volume.”
If you’re looking for ways to improve the results from your ad campaign, please stick around for 10 tips, or secrets that superstar marketers use to get better results from their advertising efforts.
Before your campaign can deliver what you want, which is more leads, more traffic and more sales; you’ll need to create a program built on a foundation of successful principles. Here are the top 10 secrets used by superstar marketers that can help build a solid foundation for you.
Secret #1: They make marketing their highest priority. Superstars know that consistent marketing is the key to success. Regardless of economic conditions or how well they are doing, they never turn the marketing faucet off. So start practicing the ABC’s of marketing – always be communicating.
Secret #2: Superstars seek to seize the number one position. The Law of Leadership states it is better to be first than it is to be better. Everyone knows Charles Lindbergh was the first person to fly solo across the Atlantic Ocean. But do you know who was second? In marketing, second place is not much better than last place. so ask yourself – what can you be number 1 at?
Secret #3: This gets used if you can’t be first. Superstars Go to work creating a brand new category in which they can be. Do you know who the third person to fly solo across the Atlantic was? If you didn’t know who was second, you probably assume you’ve never heard of number three. But you have. It was Amelia Earhart. You remember her because she was the first woman to fly solo across the Atlantic. Superstar Marketers know if they can’t be first in a category, create a new one.
Secret #4: They position themselves as the leader. When potential customers see you as a leader, they’ll be drawn to you. Leaders take the high ground. They refuse to talk down about competitors since it ends up negatively impacting their own image. We might root for the underdog, but the winner gets the sale.
Secret #5: They create their own unique identity and message. Imitation might be the greatest form of flattery, but it will fail to drive the traffic and selling opportunities you want. Look at what your competition is doing, and do something else. Different media, different message, different image. Be careful – you can be too different. Distinguish your company in a manner that’s true to your core beliefs and it will ring true with customers as well as ringing the cash register.
Secret #6: They relentlessly promote their uniqueness. They’re always on. At no time do they ever say “we’re good…time to stop the marketing and promotion machine.” A small but properly targeted media program delivered consistently will yield results.
Secret #7: They establish and maintain a presence across multiple marketing channels. Search and display, retargeting, video, social, email, chat and text. Regardless of what you sell, consumers will spend hours researching, reading reviews, and checking out options online. If you’re not there, you’ve already lost the sale.
Secret #8: Superstars deliver their message across a multi-media campaign. The media landscape is fragmented. No media outlet can claim mass audience delivery. You’ll need to put your message across multiple channels to reach consumers with enough repetition so they’ll remember who you are and what you offer.
Secret #9: They make themselves highly accessible. Phone, email, text, chat, after-hours call center. Consumers buy when they’re ready. Not necessarily when you’re open.
And finally – Secret #10: They provide exceptional customer service. Every single time. They answer their phone and return calls quickly. They work day and night to deliver what they promised. They always go the extra mile. Whatever it takes, they get the job done.
Sound Simple? Yes. Easy? Absolutely Not. Worth it? I believe that Your future depends on it.
So there you have it. the top 10 tips or secrets used by superstar marketers.
