The Top 5 Automotive Marketing Strategies You Should Be Employing Now

Automotive marketers  are hit with endless advertising  opportunities, all touting to be the latest & greatest.   Unfortunately, Many end up being a total waste of time and money.  In this video, I want to share the top 5 marketing tactics every dealership should implement now.  No fluff or “pie-in-the-sky” technology.  Just proven tactics that can help improve your sales volume.

Here are my top 5 tips for 2023.

(prefer to read? just scroll past the video).

Marketing strategy #1:  Own Local search with your Google Business Profile.   This is the fastest & easiest way for you to get found on the worlds #1 search engine.   And its so simple to get involved.  If you haven’t done it, claim & verify your page.  Fill out the description.  Add in all the URL’s back to your website.  Then create a system for regular, consistent updates and posts.   Once you start participating, Google will reward you with improved local search results.  And the best part?  It’s totally free.

Marketing strategy #2 :  Jumpstart your local search results with a highly targeted paid search campaign.   I’ll be the first to admit that a search campaign can empty your bank account if you let it.  But you can create a highly targeted, hyper local search campaign  – and keep the budget well under control.   Start small.  Pick a product line, win that battle, then layer on another line as you get successful.

Marketing strategy #3:  Launch that Retargeting campaign.  Consumers spend an enormous amount of time researching & comparing products.  And as good as you think you are, they will forget about you.  A retargeting campaign will allow you to stay top of mind and basically stalk potential customers every time they go online.  And the best part?  These are consumers who have already expressed an interest in you by visiting your website or social media page.  So why not keep inviting them back.

Marketing strategy #4:  Video.  Consumers have been shouting for years “give us video.”   Why not just give ‘em what they want.   With competition fierce and attention spans low, video can provide you with a great way to reach car buyers.   And they’ve told us what they want:  walk around videos,  virtual test drives;  product comparisons.    I know – producing a video takes time and a little bit of cash.  But it doesn’t have to be a Hollywood production.  A good smart phone or go pro with a tri-pod and you’re in business.     Once you produce it, publish it everywhere.  

And Marketing strategy #5:  Launch a paid video campaign.  Video is the most consumed medium out there.  And a paid video camping will bring your dealership to life.  And just like local search, you can start small.  For a few pennies per view, you can run video ads on You Tube, Googles video partner network, FaceBook & Instagram.  Once the cash starts rolling in, you can expand to Hulu and streaming TV.

So there you have it  –  my top 5 automotive marketing strategies that I believe every dealer should be using right now.