Stop the AI Madness – Tech Won’t Solve It
Stop the AI Madness Maybe I’m venting – but what I hope to do is add some sanity to the conversation, and get you to focus on what should really matter to your business and your dealership. So, with that said, please, stop the A-I madness! Before you label me anti-tech, please […]
It’s Time to Get Back to The Basics
More qualified traffic to your store or website. Higher volume of better quality leads. And of course, higher sales with a lower cost of acquisition. Pretty much sums up what every marketer on the planet wants. In the constant race for customers, most automotive marketers seem quick to jump on the newest band wagon hoping […]
What do all those buzzwords mean?
Every industry has its own jargon. Phrases and words unique to them. In this video, I’d like to share a few buzzwords you’ll hear from ad, marketing & media people. Prefer to read? Just scroll past the video. Every industry has its own jargon. Phrases and words unique to them. In this video, […]
Why You Must Own Your Digital & Social Media Accounts
Making sure you own your social media pages and digital ad platforms. Got a quick marketing tip for you today. This won’t apply to everyone. But if you are guilty of this – I hope to set you straight. What we’re talking about today is the danger of NOT owning your digital […]
The Top 5 Marketing Tips for 2023
The Top 5 Automotive Marketing Strategies You Should Be Employing Now Automotive marketers are hit with endless advertising opportunities, all touting to be the latest & greatest. Unfortunately, Many end up being a total waste of time and money. In this video, I want to share the top 5 marketing tactics every dealership should […]
Google Ads Overview for Beginners
New to Google Ads? This video will show you around and how to best use the Google Ads platform for lead generation.
Geo-Fencing and Geo-Targeting Strategies for 2023
If you’re not using geo-fencing and geo-targeting strategies for lead generation, you should be. This video will share why you should be using these strategies, and how to set it all up.
Marketing Mistakes You Don’t Want to Make
Everyone makes mistakes – especially marketers. This video shares some of the biggest mistakes that marketers make and what you can do to fix it if it happens to you. Prefer to read? Just scroll past the video. The Top 6 Marketing Mistakes You Don’t Want To Make Marketers are discovering that many of the […]
Social Media Marketing for Beginners
It’s no secret that consumers love social media. You know you should be posting lots of images, offers and videos but many marketers aren’t sure what works. This video will share several tips & strategies that will help make your social media campaigns more successful. Prefer to read? Just scroll past the video. Social […]
12 “B’s” For Creating an Ad Campaign That Will Sell More
Need a few tips that will help you build a campaign designed to sell more stuff? This video should help. Prefer to read? Just scroll past the video. 12 “B’s” for creating an ad campaign that will help you sell more Ask any advertiser what they want from their marketing campaign and the answer is […]