5 Easy Automotive Ad Strategies
The Best Automotive Marketing Strategies for 2026
Automotive advertisers have an endless supply of marketing options. Here are what I believe are the top strategies every car or tire dealer should be using in 2026.
Social Media Basics
Make sure you own your social media pages and digital ad platforms. Got a quick marketing tip for you today. This won’t apply to everyone. But if you are guilty of this – I hope to set you straight. What we’re talking about today is the danger of NOT owning your digital […]
Get Back to the Basics of Marketing
More qualified traffic to your store or website. Higher volume of better quality leads. And of course, higher sales with a lower cost of acquisition. Pretty much sums up what every marketer on the planet wants. In the constant race for customers, most automotive marketers seem quick to jump on the newest band wagon hoping […]
Six Automotive Marketing Ideas To Start Your New Year
Let’s start by understating the obvious – 2024 was a challenging year for most automotive marketers. Inflation, affordability issues, political uncertainty. All led to consumers doing what they do best…hold tight to the wallet. This led to many automotive marketers either cutting back or pausing their campaigns. Thankfully – 2024 is behind us and most […]
BAM Workshop – How to Win With Google
This was my 1st international marketing workshop. Thank you to Oceans Edge and the BAM team in Jaco, Costa Rica for giving me this opportunity. This workshop shared a number of strategies that the local business owners could use to help gain and improve their presence on Google.
Stop the AI Madness – Tech Won’t Solve It
Stop the AI Madness Maybe I’m venting – but what I hope to do is add some sanity to the conversation, and get you to focus on what should really matter to your business and your dealership. So, with that said, please, stop the A-I madness! Before you label me anti-tech, please […]
It’s Time to Get Back to The Basics
More qualified traffic to your store or website. Higher volume of better quality leads. And of course, higher sales with a lower cost of acquisition. Pretty much sums up what every marketer on the planet wants. In the constant race for customers, most automotive marketers seem quick to jump on the newest band wagon hoping […]
What do all those buzzwords mean?
Every industry has its own jargon. Phrases and words unique to them. In this video, I’d like to share a few buzzwords you’ll hear from ad, marketing & media people. Prefer to read? Just scroll past the video. Every industry has its own jargon. Phrases and words unique to them. In this video, […]
Why You Must Own Your Digital & Social Media Accounts
Making sure you own your social media pages and digital ad platforms. Got a quick marketing tip for you today. This won’t apply to everyone. But if you are guilty of this – I hope to set you straight. What we’re talking about today is the danger of NOT owning your digital […]