Stop the AI Madness – Tech Won’t Solve It

Stop the AI Madness Maybe I’m venting – but what I hope to do is add some sanity to the conversation, and get you to focus on what should really matter to your business and your dealership.    So, with that said, please, stop the A-I madness!   Before you label me anti-tech,   please […]

Marketing Mistakes You Don’t Want to Make

Everyone makes mistakes – especially marketers. This video shares some of the biggest mistakes that marketers make and what you can do to fix it if it happens to you. Prefer to read?   Just scroll past the video. The Top 6 Marketing Mistakes You Don’t Want To Make Marketers are discovering that many of the […]

Social Media Marketing for Beginners

It’s no secret that consumers love social media.   You know you should be posting lots of images, offers and videos but many marketers aren’t sure what works. This video will share several tips & strategies that will help make your social media campaigns more successful. Prefer to read?   Just scroll past the video.   Social […]

What Happens When The Wave Jacks Up – And How It Applies to Car Ads

If The Waves Start Jacking Up, Move Fast    What makes surfing so addictive is that no two waves are ever the same and the conditions are in a constant state of flux.  The adrenaline produced while chasing waves proves to be euphoric. You can surf the same exact spot and sand bar day after […]

How Understanding The Lineup Will Improve Your Ad Campaign

The surf report looks good.  The weather is promising.  Gear is loaded and you’re enroute to your favorite break.  Upon arrival, the first thing any experienced surfer will do is take a look at the lineup. The lineup is simply a reference for who’s in the water and where the waves are breaking.  Depending on […]

Surf Where The Waves Are

Surf Where The Waves Are While this seems pretty obvious, scores of people wonder why some beaches have great waves while others stay flat (great for swimming, bad for surfing). When I started surfing, I too had no idea of what it took to make a rideable wave.   I thought any beach on the […]