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Tag: seo tactics

Six Automotive Marketing Ideas To Start Your New Year

Let’s start by understating the obvious – 2024 was a challenging year for most automotive marketers. Inflation, affordability issues, political uncertainty.  All led to consumers doing what they do best…hold tight to the wallet. This led to many automotive marketers either cutting back or pausing their campaigns. Thankfully – 2024 is behind us and most […]

Stop the AI Madness – Tech Won’t Solve It

Stop the AI Madness Maybe I’m venting – but what I hope to do is add some sanity to the conversation, and get you to focus on what should really matter to your business and your dealership.    So, with that said, please, stop the A-I madness!   Before you label me anti-tech,   please […]

Should You Have A Re-Targeting Campaign in 2023?

Retargeting has been a great tool for marketers.  But is it still useful? This video shares why I believe you still should have a re-targeted campaign and what you need to do to set it up (if you don’t).

Marketing Mistakes You Don’t Want to Make

Everyone makes mistakes – especially marketers. This video shares some of the biggest mistakes that marketers make and what you can do to fix it if it happens to you. Prefer to read?   Just scroll past the video. The Top 6 Marketing Mistakes You Don’t Want To Make Marketers are discovering that many of the […]

What Happens When The Wave Jacks Up – And How It Applies to Car Ads

If The Waves Start Jacking Up, Move Fast    What makes surfing so addictive is that no two waves are ever the same and the conditions are in a constant state of flux.  The adrenaline produced while chasing waves proves to be euphoric. You can surf the same exact spot and sand bar day after […]

How Understanding The Lineup Will Improve Your Ad Campaign

The surf report looks good.  The weather is promising.  Gear is loaded and you’re enroute to your favorite break.  Upon arrival, the first thing any experienced surfer will do is take a look at the lineup. The lineup is simply a reference for who’s in the water and where the waves are breaking.  Depending on […]