Marketing Mistakes You Don’t Want to Make

Everyone makes mistakes – especially marketers. This video shares some of the biggest mistakes that marketers make and what you can do to fix it if it happens to you. Prefer to read?   Just scroll past the video. The Top 6 Marketing Mistakes You Don’t Want To Make Marketers are discovering that many of the […]

12 “B’s” For Creating an Ad Campaign That Will Sell More

Need a few tips that will help you build a campaign designed to sell more stuff?  This video should help. Prefer to read?  Just scroll past the video. 12 “B’s” for creating an ad campaign that will help you sell more Ask any advertiser what they want from their marketing campaign and the answer is […]

How To Make Your Ad Campaign Memorable

Need some ideas on how to make your ad program more memorable?  This video should help. Prefer to read? Just scroll past the video. How to make your Make Your Advertising Memorable So  –  what makes an ad or marketing campaign more memorable than others?   The answer is pretty simple  –  It’s all about the […]

How to Jump-Start A Stalled-Out Marketing Program

If Covid-19, supply-chain, or personnel issues caused you to suspend your marketing program, these 4 steps will help you rebuild and execute a media campaign that will make your cash register ring. But first, a trip back in time might help set the stage. Within the ad community (at least with the old-schoolers), it’s common […]

What Happens When The Wave Jacks Up – And How It Applies to Car Ads

If The Waves Start Jacking Up, Move Fast    What makes surfing so addictive is that no two waves are ever the same and the conditions are in a constant state of flux.  The adrenaline produced while chasing waves proves to be euphoric. You can surf the same exact spot and sand bar day after […]

How Understanding The Lineup Will Improve Your Ad Campaign

The surf report looks good.  The weather is promising.  Gear is loaded and you’re enroute to your favorite break.  Upon arrival, the first thing any experienced surfer will do is take a look at the lineup. The lineup is simply a reference for who’s in the water and where the waves are breaking.  Depending on […]

Surf Where The Waves Are

Surf Where The Waves Are While this seems pretty obvious, scores of people wonder why some beaches have great waves while others stay flat (great for swimming, bad for surfing). When I started surfing, I too had no idea of what it took to make a rideable wave.   I thought any beach on the […]