Brand Building Basics
Need help building your brand? This video will share some basic brand building techniques that will help set you apart from your competition. Prefer to read? Just scroll past the video. 4 Ways you can build a traffic driving ad campaign // Pick Your Lane & Build Your Brand When it comes to developing a […]
How to Jump-Start A Stalled-Out Marketing Program
If Covid-19, supply-chain, or personnel issues caused you to suspend your marketing program, these 4 steps will help you rebuild and execute a media campaign that will make your cash register ring. But first, a trip back in time might help set the stage. Within the ad community (at least with the old-schoolers), it’s common […]
What Happens When The Wave Jacks Up – And How It Applies to Car Ads
If The Waves Start Jacking Up, Move Fast What makes surfing so addictive is that no two waves are ever the same and the conditions are in a constant state of flux. The adrenaline produced while chasing waves proves to be euphoric. You can surf the same exact spot and sand bar day after […]
How Understanding The Lineup Will Improve Your Ad Campaign
The surf report looks good. The weather is promising. Gear is loaded and you’re enroute to your favorite break. Upon arrival, the first thing any experienced surfer will do is take a look at the lineup. The lineup is simply a reference for who’s in the water and where the waves are breaking. Depending on […]
Your Ad Campaign Just Wiped Out. Now What?
Pick The Right Wave – Get More Customers
Don’t Be a Kook With Your Ad Program
Surf Where The Waves Are
Surf Where The Waves Are While this seems pretty obvious, scores of people wonder why some beaches have great waves while others stay flat (great for swimming, bad for surfing). When I started surfing, I too had no idea of what it took to make a rideable wave. I thought any beach on the […]
A History Lesson on the Advantages of Internet Marketing
[vc_row][vc_column][vc_column_text]How to put on-line strategies to work for you No other medium has matured as quickly as the web. Even in the midst of continual upgrades, innovations and new avenues of communication, the web continues to offer advertisers unique marketing opportunities. How can you apply the strategies that made the Internet grow so fast? First, […]