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Tag: digital media

BAM Workshop – How to Win With Google

This was my 1st international marketing workshop. Thank you to Oceans Edge and the BAM team in Jaco, Costa Rica for giving me this opportunity. This workshop shared a number of strategies that the local business owners could use to help gain and improve their presence on Google.  

Stop the AI Madness – Tech Won’t Solve It

Stop the AI Madness Maybe I’m venting – but what I hope to do is add some sanity to the conversation, and get you to focus on what should really matter to your business and your dealership.    So, with that said, please, stop the A-I madness!   Before you label me anti-tech,   please […]

It’s Time to Get Back to The Basics

More qualified traffic to your store or website.  Higher volume of better quality leads.  And of course, higher sales with a lower cost of acquisition.  Pretty much sums up what every marketer on the planet wants. In the constant race for customers, most automotive marketers seem quick to jump on the newest band wagon hoping […]

What do all those buzzwords mean?

Every industry has its own jargon.  Phrases and words unique to them.   In this video, I’d like to share a few buzzwords you’ll hear from ad, marketing & media people. Prefer to read?  Just scroll past the video. Every industry has its own jargon.  Phrases and words unique to them.   In this video, […]

5 Automotive Marketing Tips That Will Help Drive Sales

Another 5 Automotive Marketing Strategies Automotive marketers  waste a lot of time and money testing out all of the so-called newest & greatest advertising  opportunities.    In this video, I want to share 5 marketing strategies that your dealership should be implementing now. (Prefer to read?  Just scroll past this video). Strategy #1:  Start Saying […]

Why You Must Own Your Digital & Social Media Accounts

Making sure you own your social media pages and digital ad platforms. Got a quick marketing tip for you today.   This won’t apply to everyone.  But if you are guilty of this – I hope to set you straight.     What we’re talking about today is the danger of NOT owning your digital […]

The Top 5 Marketing Tips for 2023

The Top 5 Automotive Marketing Strategies You Should Be Employing Now Automotive marketers  are hit with endless advertising  opportunities, all touting to be the latest & greatest.   Unfortunately, Many end up being a total waste of time and money.  In this video, I want to share the top 5 marketing tactics every dealership should […]

Should You Have A Re-Targeting Campaign in 2023?

Retargeting has been a great tool for marketers.  But is it still useful? This video shares why I believe you still should have a re-targeted campaign and what you need to do to set it up (if you don’t).