Six Automotive Marketing Ideas To Start Your New Year
Let’s start by understating the obvious – 2024 was a challenging year for most automotive marketers. Inflation, affordability issues, political uncertainty. All led to consumers doing what they do best…hold tight to the wallet. This led to many automotive marketers either cutting back or pausing their campaigns. Thankfully – 2024 is behind us and most […]
Stop the AI Madness – Tech Won’t Solve It
Stop the AI Madness Maybe I’m venting – but what I hope to do is add some sanity to the conversation, and get you to focus on what should really matter to your business and your dealership. So, with that said, please, stop the A-I madness! Before you label me anti-tech, please […]
It’s Time to Get Back to The Basics
More qualified traffic to your store or website. Higher volume of better quality leads. And of course, higher sales with a lower cost of acquisition. Pretty much sums up what every marketer on the planet wants. In the constant race for customers, most automotive marketers seem quick to jump on the newest band wagon hoping […]
What do all those buzzwords mean?
Every industry has its own jargon. Phrases and words unique to them. In this video, I’d like to share a few buzzwords you’ll hear from ad, marketing & media people. Prefer to read? Just scroll past the video. Every industry has its own jargon. Phrases and words unique to them. In this video, […]
5 Automotive Marketing Tips That Will Help Drive Sales
Another 5 Automotive Marketing Strategies Automotive marketers waste a lot of time and money testing out all of the so-called newest & greatest advertising opportunities. In this video, I want to share 5 marketing strategies that your dealership should be implementing now. (Prefer to read? Just scroll past this video). Strategy #1: Start Saying […]
Why You Must Own Your Digital & Social Media Accounts
Making sure you own your social media pages and digital ad platforms. Got a quick marketing tip for you today. This won’t apply to everyone. But if you are guilty of this – I hope to set you straight. What we’re talking about today is the danger of NOT owning your digital […]
The Top 5 Marketing Tips for 2023
The Top 5 Automotive Marketing Strategies You Should Be Employing Now Automotive marketers are hit with endless advertising opportunities, all touting to be the latest & greatest. Unfortunately, Many end up being a total waste of time and money. In this video, I want to share the top 5 marketing tactics every dealership should […]
How To Make Your Ad Campaign Memorable
Need some ideas on how to make your ad program more memorable? This video should help. Prefer to read? Just scroll past the video. How to make your Make Your Advertising Memorable So – what makes an ad or marketing campaign more memorable than others? The answer is pretty simple – It’s all about the […]
Brand Building Basics
Need help building your brand? This video will share some basic brand building techniques that will help set you apart from your competition. Prefer to read? Just scroll past the video. 4 Ways you can build a traffic driving ad campaign // Pick Your Lane & Build Your Brand When it comes to developing a […]