Video is a powerful marketing tool that can’t be ignored.
And in my opinion – it’s the most powerful tool you can use to build your brand while creating selling opportunities.
Currently (*winter 2026), the average automotive consumer watches 19 hours of online video each week. That’s a lot of video consumption and it provides you with a lot of opportunities.
Here’s a short video that will walk you through some video basics and YouTube:
Why is video marketing important?
(1): Increased engagement
Videos are an effective way to connect with consumers. Video is much more engaging than alternatives like still photos, making it easier to engage people with your content. Videos can also hold people’s attention, encouraging them to stay on your site.
(2): Improved SEO rankings
By encouraging people to remain on your website longer, videos can also help improve your search engine optimization (SEO) rank. This makes it more likely that search engines like Google will show people your content when they search.
(3): Higher conversion rates
By encouraging consumers to engage and interact, video can help convert viewers into your customers. Increased conversion rates mean more customers and more money coming into your dealership.
(4): Increased brand recognition
Video content is a great way to help you create a strong brand for your dealership. The power of video to engage with people and incite emotional reactions makes it especially useful for branding. Crafting a strong brand can help you stand out and boost sales.
(5): Improved user experience
Video is an easy way for consumers to receive information. They don’t have to read lots of text — they can just sit back, watch, and listen. This makes for a better customer experience.
(6): You get to tell your story
This could be the biggest benefit of all – video allows you to tell your story. People still buy from people, and video can make a personal connection between you and your dealership with potential customers.
Ready to get started? Here are a few of the best practices for video marketing:
Understand your target audience, creating a clear and concise message, incorporate storytelling elements, keep your videos short and to the point, add a strong call-to-action (CTA), optimizing for SEO, and promote your videos across relevant platforms.
What type of videos do automotive consumers want to watch?
– Walk-arounds & explainers
– Why buy from you?
– What’s needed to get financed?
Here are a few more tips to help make your video marketing successful:
Know your audience.
Craft a narrative that captures attention and emotionally connects with consumers.
Use concise messaging: Deliver your key points quickly and efficiently, avoiding unnecessary information.
Have a clear CTA: Include a clear call-to-action at the end of your video.
Don’t forget the captions and subtitles: Add captions to enhance accessibility and cater to viewers who may not be able to listen with sound.
And the biggest step – just get started.
Need some help? Let’s talk.