Automotive Ad Strategies Used By SuperStar Marketers
Not a day goes by without some advertiser asking “what’s it gonna take to make my campaign more successful“? At risk of over simplifying this – it really comes down to this – just do what the superstars do.
Simple? Yes.
Easy? No.
But with a plan and some commitment, you can be on your way.
Here’s a few things superstars do without fail:
1): They take time to create a truly meaningful, compelling and relevant message.
Their message is always unique to their market and offers the consumer a big, bold promise. And here’s the really hard part – they go to work delivering that message to their most prized customer while forgetting about everyone else.
2): They take the time needed to decide which niche or service they are capable of fulfilling. They know they can’t sell everyone so why try? They focus on what they’re good at and the customers who appreciate what they do.
They constantly analyze what they are really good at, what they can be the very best at, and if there is a segment in the market that isn’t being served.
3): They create a marketing plan that demonstrates their superior position. Pretend you want to be the truck-king in your market. You’ll need to offer, stock and display more trucks than anyone else. You’ll also have to provide faster delivery than anyone else. Being the guy with almost instant credit approval and delivery to your home or office can only help.
Every message solidifies their position.
4): They put together a quick-response team that will build an on-going assault. They know they can’t do everything, so they empower their team with the ability to make decisions.
If you’re a smaller dealer, take full advantage of being able to act quickly. Your competitors might be bigger and slower to respond. Make your quick response time your competitive advantage. Remember this – just sometimes – the spoils of marketing warfare go to the most agile..
5): They never, ever stop marketing.