Ready to start selling more while spending less?
With the new decade finally here, here’s a list of “marketing must-do’s” that will help grow your dealership. By participating in these activities, you’ll be on your way to ensuring your survival for 2020 and beyond.
(1) Google My Business: Have you claimed this page? Are you updating & posting regularly? Many automotive consumers report they will decide on if they will give you any time at all based on your google My Business profile and activity.
Photos, videos, special offers, respond to reviews. You can do it all here.
(2): Google (and all) Review Sites
No surprise here – you need reviews (mainly good ones).
Here’s where the work comes in – you MUST answer the reviews, especially the bad ones.
Cost to participate: FREE!
(3): Google Ads
A small, well targeted Google ad campaign can get your message & dealership in front of buyers while they are in active search & consideration mode.
Cost to participate: Whatever you want to spend
(4): YouTube
80% of car owners & drivers use YouTube regularly
From organic content to paid ads, YouTube can reach buyers
Cost to participate: FREE (to post) but you must Pay to Promote!
(5): Retargeting
This is how you follow your web site & social media visitors around the web
Anywhere they go online can be a platform to see your ads
Cost to participate: Less than $5.00 to put your ad in front of 1,000 people
